It takes guts to start a drum company in your grand mother’s basement and actually stick with it. Mike Ciprari and his brother Scott (for whom the company was named) started making specialty drums in their grand mother’s basement over ten years ago. Mike shared his adventures as a young entrepreneur with a love for punk music and drums. In his early years, direct marketing was a key to his success; he and his friends would travel around the country following the bands who he wanted to work with. Through networking and quality craftsmanship, SJC landed accounts and eventually grew the company out of the basement and into a success. SJC Custom Drums makes specialty drums of all different sizes and themes for many bands. Most notably he has created specialty drums for bands such as Imagine Dragons and Green Day.
Although SJC was landing well known clients, there was a lot of issues with the efficiency of their manufacturing facilities. Until recently they were producing less, and had more waste and more costs. All of this changed when the company was featured on The Profit, a hit show on CNBC, that works with struggling businesses. The key to making production more efficient was to rearrange the manufacturing plant and introduce new machinery that reduced error, although most of the drum is still assembled by hand. SJC Drums is proud of the quality and unique drums they assemble in America. They noted that most of the materials are sourced in America. Mike talked about his hopes for the future of the music instrument business, more specifically, he hopes business returns to main street America instead of less personal online shopping.
Toward the end of the presentation, Mike warned us that entrepreneurship is a difficult road to take, and that it is especially difficult on families and close friends. Even though the business side of it can be rather difficult, Mike is truly passionate about designing amazing one of a kind drums, and that passion is a large part of why SJC is so successful.
Make sure to check out this link showing off some of his specialty drums