October is breast cancer month, and we are surrounded by reminders in the pink ribbons that are all around us. From the products in the stores, to football players in pink we are surrounded by pink ribbons, but do they do any good? They may make us feel like we are doing something, but is the ubiquity of the Pink Ribbon campaign simply “pink washing”?
The producers describe their documentary:
The documentary Pink Ribbons, Inc. raises important issues on this very public campaign, and on the private suffering that has been spun into a marketing empire.
But who is really benefiting? After all, more and more women are diagnosed with breast cancer every year. Maybe it’s the companies who wrap their products in pink to gain our admiration (and money)… and wouldn’t it be something if some of the very companies that profit from their pink marketing campaigns have actually contributed to the breast cancer epidemic by selling known carcinogens?
Pink Ribbons, Inc. goes inside the story to reveal those who have co-opted what marketing experts have labeled a “dream cause.”
“Critic’s pick! Uncannily prescient and enduringly timely.” – The Washington Post
“Debunks the ‘comfortable lies’ and corporate doublespeak that permeate the breast cancer movement/industry.” – Variety
“Revelatory. Deserves to be seen.” – The New York Times
“This could be the most important documentary of the year. Forget that: of the decade.” – Trust Movies
” Powerful… Enlightening.” – Time Out New York
“Shocking and enraging…yet very entertaining.” – San Francisco Bay Guardian
“Provocative. Argues persuasively that much of what we’re currently doing to fight breast cancer is feel-good nonsense or worse.” – The Hollywood Reporter
“A stinging indictment and trenchant critique of breast cancer ‘culture’.” – Los Angeles Times