Today SimpsonScarborough was on campus to facilitate a set of kick-off meetings for the identity and perception research. It was refreshing to hear about various experiences or perceptions of Stonehill from so many points of view from our internal community. The discussion centered around a few key questions:
- What are Stonehill’s perceived strengths and liabilities?
- What is Stonehill most known for? What is Stonehill’s most powerful and compelling differentiator?
- What misperceptions, if any, exist about Stonehill?
- What has changed in terms of Stonehill’s reputation and image since 2006?
The team at SimpsonScarborough will use the conversation and some of the materials that have been developed in the past to guide the research that they will be doing with the various audiences.
Thank you to everyone who volunteered their valuable time and provided their invaluable feedback. The more engaged we as a community are in this work the more that we will get out of it. If the participation today is any indication, we are off to a good start!